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Fyre Festival Brand Listed for Sale Following Indefinite Postponement of Sequel

Billy McFarland steps back from Fyre Festival, citing the need for new leadership to revive the embattled brand after regulatory setbacks in Mexico.

Billy McFarland visits "Jesse Watters Primetime" at Fox News Studios on August 25, 2023 in New York City.
Tourists enjoy beaches covered with sargassum seaweed in Playacar, Playa del Carmen, Quintana Roo, Mexico on June 26, 2022.
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Billy McFarland leaves Manhattan Federal Court in New York, on July 1, 2017.

Overview

  • Billy McFarland has officially announced the sale of the Fyre Festival brand, including its trademarks, intellectual property, and digital assets.
  • Fyre Festival 2, initially planned for May 30–June 2, 2025, in Mexico, has been indefinitely postponed after local governments denied permits and distanced themselves from the event.
  • Ticketing company SoldOut.com has begun issuing refunds to customers who purchased tickets for the postponed event, which were priced between $1,400 and $1.1 million.
  • McFarland stated that transferring the brand to a new team is the most responsible way to achieve its vision, while he focuses on restitution obligations stemming from the 2017 festival disaster.
  • The Fyre Festival name continues to attract global attention as a cultural phenomenon, despite its history of logistical failures and fraud controversies.