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Fyre Festival Brand Deal Collapses as McFarland Reopens Licensing

Billy McFarland announced that the seven-figure sale unraveled, inviting new bids through fyre.mx or an eBay auction.

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Overview

  • Billy McFarland confirmed on July 7 that a seven-figure deal for the complete Fyre Festival brand and IP collapsed that morning.
  • The brand’s trademarks and digital assets are once again open for purchase or licensing through fyre.mx or an eBay auction.
  • Shawn Rech’s FYRE Music Streaming project, set to launch in November, now needs a new name after losing rights in the aborted deal.
  • A proposed hotel experience in Honduras is still under consideration despite the indefinite postponement of Fyre Festival 2.
  • Earlier this spring, Mexican authorities refused permits for the festival sequel, blocking any immediate live-event plans.