Overview
- Future is acquiring SheerLuxe Ltd and Blush Talent MGMT for £39.9 million upfront, with a contingent earn-out that could reach £80 million based on double-digit EBITDA growth through FY2029 and continued leadership employment, according to the RNS.
- SheerLuxe generated about £12.6 million in revenue and £5.1 million in EBITDA in the 12 months to September 2025, implying an acquisition multiple of roughly 7.8x EBITDA.
- Future positions SheerLuxe’s social-first, “Google Zero” model as a way to diversify away from search-driven traffic and accelerate creator-led e-commerce and native brand work.
- Founder Georgie Coleridge Cole will continue to lead the brand within Future’s Women & Luxury vertical, reporting to Hillary Kerr, with integration into Future’s advertising and commerce technology stack.
- SheerLuxe brings a large first-party email and social following and strong repeat business from brand partners, and Future’s shares rose following the announcement.