Overview

• Pillsbury Funfetti announced a limited-edition Funfetti Sourdough Bread Mix with preorders opening Sept. 24 at 12 p.m. ET exclusively on Funfetti.com.
• Each 16.6-ounce box includes sourdough mix, a packet of sprinkles and yeast, and is priced at $9.99.
• Coverage reports a tightly constrained release, with WJW citing the Pillsbury website to say only 1,500 boxes will be available in this drop.
• The timing lands days before Taylor Swift’s Oct. 3 album release, positioning the mix for fan gatherings and listening parties.
• Funfetti frames the loaf as “equal parts tangy sourdough and sweet celebration,” reflecting Swift’s August comments about workshopping a Funfetti sourdough.