Overview
- The 47-minute question-and-answer session from Apple’s July 16, 2010 iPhone 4 press conference was uploaded to YouTube on Monday, Sept. 21, 2026 by the channel Sir Mix-A-Lot Rare Music and drew attention when John Gruber highlighted it on Thursday.
- Apple had previously posted only the prepared portion of the July 2010 event, leaving the lengthy Q&A absent from official archives and forcing contemporaneous coverage to rely on notes and photos.
- The video shows Jobs, then-COO Tim Cook and hardware chief Bob Mansfield taking reporters’ questions, with Jobs defending Apple’s response, announcing free bumper cases and a 30-day return option, and saying he had “no apology” for short-term investors.
- The upload appears unsanctioned, so the clip may be taken down under copyright claims, but outlets note copies could reappear and the footage is already being used as a primary source by writers and historians.
- Beyond its immediate interest, the Q&A highlights Apple’s product philosophy about owning core technology and prioritizing software and could prompt fresh reassessment of past statements about the iPhone 4’s reception and Apple’s archival transparency.