Full-Body Deodorant Market Expands as Consumer Demand Rises

Brands like Dove and Lumē lead in offering innovative solutions for total body odor control.

Dove Men+Care launches a new range of Whole Body Deodorant, addressing the need for odor control beyond the armpits.
Consumer demand for full-body deodorant products is on the rise, with social media and transparency about body odor driving the conversation.
The full-body deodorant market is expanding, with brands like Lumē and Dove leading the way in offering solutions for total body odor control.
New product formats, including sprays, sticks, and creams, cater to different preferences and application needs for full-body deodorant.
Experts debate the necessity of full-body deodorants, but brands see a significant growth opportunity in addressing widespread concerns about body odor.