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Fulham’s Riverside Stand Opens as Premier League’s Most Luxurious Venue

The £350m redevelopment features nine tiers of hospitality, a members’ club, and a rooftop pool set to open in November, redefining football experiences while raising concerns over fan affordability.

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Alyson enjoys the view of the Thames from one of the Riverside Stand’s many luxurious decks
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Overview

  • The Riverside Stand now offers nine tiers of matchday hospitality, with season-ticket packages ranging from £2,708 to £20,000, increasing capacity from 600 to 2,300 covers.
  • The redevelopment includes a Soho House–style members’ club, two Michelin-star restaurants, and a 13-room hotel, designed to generate year-round revenue beyond match days.
  • Fulham owner Shahid Khan has invested heavily, converting £75 million in loans to equity and providing additional funding, with the total project cost exceeding £350 million.
  • The project, delayed by three years due to COVID-19 and construction challenges, is now fully operational except for the rooftop pool, which is scheduled to open in November.
  • Traditional fans have protested rising ticket prices, with concerns that the club is prioritizing revenue over its historic community roots.