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FTC’s Junk Fee Rule Takes Effect, Mandating Transparent Pricing Across Key Industries

Ticketmaster, Airbnb, and other platforms unveil upfront pricing features as the Federal Trade Commission enforces new transparency requirements.

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hotel lobby and check-in desk, FTC

Overview

  • The Federal Trade Commission’s new rule requiring upfront disclosure of all mandatory fees in ticketing, lodging, and travel industries went into effect on May 12, 2025.
  • Ticketmaster introduced 'All In Prices,' displaying full ticket costs, including service fees, before checkout, alongside real-time queue updates for event ticket purchases.
  • Airbnb and SeatGeek have also implemented upfront pricing features to comply with the regulation, highlighting growing industry-wide adoption of transparency measures.
  • Experts praise the rule for improving price clarity but note it does not reduce overall fees or address dynamic pricing practices that can still inflate costs.
  • Enforcement challenges loom as proposed cuts to FTC and CFPB staffing under the Trump administration could limit oversight and consumer protections.