Overview
- Internal emails from 2022, disclosed during the FTC antitrust trial, show Mark Zuckerberg's concern about Facebook's waning cultural relevance despite stable engagement metrics.
- Zuckerberg considered significant changes to Facebook’s structure, including shifting from a friend-based model to a follow-based system or resetting user connections entirely.
- Meta launched a revamped Friends tab in early 2025 as part of its 'OG Facebook' strategy to restore the platform's prominence.
- During the Q4 2024 earnings call, Zuckerberg emphasized the urgency of reversing Facebook's cultural decline to ensure Meta's long-term success.
- The FTC trial, focused on Meta's acquisitions of Instagram and WhatsApp, has intensified scrutiny of the company's competitive practices and internal decision-making.