FTC Rules Against TurboTax Maker Intuit for Deceptive Advertising

Intuit Ordered to Stop Claiming TurboTax is Free Without Clear Disclaimers, Plans to Appeal Decision

The Federal Trade Commission (FTC) has ruled that TurboTax maker Intuit violated US law with deceptive advertising, ordering the company to stop claiming that TurboTax is free without more obvious disclaimers.
Intuit is required to disclose clearly and conspicuously all the terms, conditions, and obligations that are required in order to obtain the 'free' good or service.
Intuit has criticized the FTC's administrative process and plans to appeal the ruling to a federal court of appeals.
The FTC rejected Intuit's claim that the agency process is biased, citing a Supreme Court decision that supports the combination of investigative and adjudicative functions in administrative adjudication.
There is no monetary penalty in the FTC's order, and Intuit expects no significant impact to its business.