FTC Proposes Strict New Rules to Crack Down on Fake Online Reviews

The Federal Trade Commission has proposed fining companies up to $50,000 for each fake review consumers see.
The new rules target individuals, middlemen, and companies involved in buying and selling fake reviews to mislead customers.
The rules aim to prevent the suppression of negative reviews and claims of authorship by non-existent people.
The rules do not hold large review platforms directly accountable but aim to curb deception in the digital marketplace.
Artificial intelligence that can generate fake reviews at scale is of increasing concern.