FTC Proposes New Rules to Combat AI-Generated Impersonation Fraud

The Federal Trade Commission seeks public input on rules targeting AI impersonation scams, aiming to hold companies accountable.

The FTC's proposed rules aim to make it illegal for companies to use AI for impersonation, extending protections to all consumers.
Public comments are solicited to shape the final rule, emphasizing collaboration between the government and citizens.
The rules would allow the FTC to file lawsuits against scammers and companies facilitating AI impersonation.
FTC Chair Lina Khan highlights the urgency in combating AI-driven scams, including deepfakes and voice cloning.
Global efforts align with the FTC's initiative, underscoring the need for ethical AI use and consumer protection.