Overview

• The FTC's proposed rules aim to make it illegal for companies to use AI for impersonation, extending protections to all consumers.
• Public comments are solicited to shape the final rule, emphasizing collaboration between the government and citizens.
• The rules would allow the FTC to file lawsuits against scammers and companies facilitating AI impersonation.
• FTC Chair Lina Khan highlights the urgency in combating AI-driven scams, including deepfakes and voice cloning.
• Global efforts align with the FTC's initiative, underscoring the need for ethical AI use and consumer protection.