FTC Proposes Major Changes to Children's Online Privacy Law

The proposed modifications aim to better safeguard children's data online, requiring parental consent for targeted ads and limiting data storage duration.

The FTC proposes changes to the Children's Online Privacy Protection Act (COPPA) to better protect children's personal information online.
Proposed changes include requiring parental consent for targeted ads, banning data collection as a condition of participation in children's apps and games, and prohibiting push notifications directed at kids.
Companies would be required to strengthen data security and limit the duration of data storage. The definition of data would also be expanded to include biometric information.
Education technology providers would only be allowed to collect, use, and disclose students' personal information for school-authorized educational purposes, not for commercial uses.
The proposed changes are open for public comment for 60 days before they can become official policy.