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FTC Probes Meta’s AI Chatbots as Whistleblowers Detail VR Child-Safety Lapses

Analysts still flag growth from Reels trending ads, citing early brand‑lift gains.

Overview

  • The FTC opened an investigation on Sept. 11 into consumer-facing AI chatbots, seeking details on deployment, monitoring for harms, data handling, outputs, and monetization.
  • Reuters previously reported an internal Meta document allowing chatbots to engage children in romantic or sensual conversations; Meta says the cited examples violated policy and were removed.
  • Two former Meta researchers, including Cayce Savage, told a Senate panel on Sept. 9 that the company curtailed VR safety research despite evidence of children encountering sexual content.
  • Citizens JMP’s Andrew Boone reaffirmed a Market Outperform rating with a $900 target, noting Reels trending ads are expanding to all advertisers for the holidays and early tests show a 20% lift in unaided awareness.
  • Meta is also testing Advantage+ catalog and app ads plus single-image and video ads on Threads, which the firm describes as under-monetized at over 400 million monthly active users.