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FTC Investigates Media Matters Over Alleged Advertiser Collusion Targeting Musk’s X

The probe demands communications with ad watchdogs as regulators escalate scrutiny of advertiser boycotts following lawsuits by Elon Musk's X platform.

Overview

  • The Federal Trade Commission has launched an investigation into Media Matters to determine if it illegally coordinated with advertisers to withdraw spending from X, Elon Musk's social media platform.
  • The FTC's civil investigative demand seeks records of Media Matters' communications with groups like the World Federation of Advertisers and the Global Alliance for Responsible Media.
  • FTC Chair Andrew Ferguson previously signaled a focus on addressing potential collusion in advertiser boycotts, citing competition concerns.
  • Media Matters has denied wrongdoing and claims Musk's lawsuits, which allege defamation and financial harm, are attempts to silence criticism of X's content moderation policies.
  • The investigation marks a shift from private litigation to potential government enforcement, with broader implications for content moderation and free speech debates.