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FTC Investigates Media Matters Over Alleged Advertiser Collusion Targeting Musk’s X

The probe demands communications with ad watchdogs as regulators escalate scrutiny of advertiser boycotts following lawsuits by Elon Musk's X platform.

A view of signage at the Federal Trade Commission (FTC) headquarters in Washington, D.C., U.S., November 24, 2024. REUTERS/Benoit Tessier/File Photo/File Photo
A 3D-printed miniature model of Elon Musk and the X logo are seen in this illustration taken January 23, 2025. REUTERS/Dado Ruvic/Illustration/File Photo
Federal Trade Commission Chairman Andrew Ferguson testifies before the House Appropriations Committee Subcommittee on Financial Services and General Government in the Rayburn House Office Building on May 15 in Washington, DC.
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Overview

  • The Federal Trade Commission has launched an investigation into Media Matters to determine if it illegally coordinated with advertisers to withdraw spending from X, Elon Musk's social media platform.
  • The FTC's civil investigative demand seeks records of Media Matters' communications with groups like the World Federation of Advertisers and the Global Alliance for Responsible Media.
  • FTC Chair Andrew Ferguson previously signaled a focus on addressing potential collusion in advertiser boycotts, citing competition concerns.
  • Media Matters has denied wrongdoing and claims Musk's lawsuits, which allege defamation and financial harm, are attempts to silence criticism of X's content moderation policies.
  • The investigation marks a shift from private litigation to potential government enforcement, with broader implications for content moderation and free speech debates.