FTC Investigates AI-Driven Surveillance Pricing Practices

The agency seeks detailed information from eight companies on personalized pricing strategies and data collection methods.

The Federal Trade Commission has launched an inquiry into the use of AI and data mining for personalized pricing.
The investigation targets eight companies, including Mastercard, JPMorgan Chase, and McKinsey, to understand their pricing technologies.
Surveillance pricing involves setting prices based on consumer data such as demographics and spending habits.
Privacy advocates are concerned about the implications for consumer fairness and data security.
The FTC aims to gather information to inform future regulations and protect consumers from potential exploitation.