Overview

• The Federal Trade Commission's new rule targets deceptive practices in online reviews and social media engagement.
• The ban includes fake reviews, AI-generated content, and paid positive or negative testimonials.
• Companies are prohibited from suppressing negative reviews or using intimidation tactics against reviewers.
• Businesses must disclose any material connections between reviewers and the products or services they endorse.
• The rule will be enforced starting mid-October, with significant penalties for violations.