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FTC Finalizes 20-Year Order Against GM, Imposes Five-Year Ban on Sharing Drivers’ Location and Behavior Data

Prompted by Smart Driver data‑sale revelations, the settlement mandates explicit consent along with new rights to access, delete, and limit geolocation collection.

Overview

  • The FTC on January 14 approved a consent order that bars GM and OnStar from sharing precise location and driving‑behavior data with consumer reporting agencies for five years.
  • For the next 20 years, GM must obtain express permission from drivers before collecting, using, or sharing connected‑vehicle data.
  • GM is required to let U.S. consumers request copies of their data, seek deletion, and disable precise geolocation collection where technology permits.
  • Limited exceptions allow sharing location data with emergency responders and using data for internal research, and GM may share de‑identified information with select partners such as the University of Michigan.
  • The action follows reporting that Smart Driver collected granular telematics later sold by brokers like LexisNexis and Verisk to insurers; GM ended Smart Driver in April 2024 and says it has already implemented the required privacy changes.