Overview

• MediaAlpha will pay $45 million and Assurance IQ $100 million under binding agreements approved on August 7 by a 3-0 FTC vote.
• The orders prohibit misrepresentations about plan benefits, including coverage of preexisting conditions, network access and absence of caps, under the FTC Act, TSR and TCPA.
• FTC investigators found both firms harvested personal data to fuel nuisance robocalls that inundated consumers seeking health coverage.
• Regulators describe the settlements as part of a systematic effort to curb unlawful lead-generation in the healthcare marketplace.
• Assurance IQ, which Prudential acquired in 2019 and shuttered after a $21 million TCPA settlement in 2024, now faces strict marketing bans while Prudential remains liable.