FTC Bans InMarket From Selling Consumer Location Data
The settlement requires the Austin-based company to destroy previously collected data and notify consumers, marking the FTC's continued focus on privacy protections.
- The U.S. Federal Trade Commission (FTC) has reached a settlement with Austin-based data broker InMarket, banning the company from selling sensitive consumer location data.
- The FTC alleged InMarket did not fully inform consumers and obtain their consent before using and collecting location data for advertising and marketing.
- The settlement requires InMarket to destroy previously collected data unless consumer consent is obtained and to notify all consumers if their location data was collected.
- InMarket has denied the FTC’s allegations, stating it has “no interest in selling consumer location data.
- The FTC's action against InMarket follows a similar order against another data broker, Outlogic, highlighting the agency's increasing focus on privacy protections.
CNN 
TechCrunch 
