Overview

• The commission approved the merger by a 2-0-1 vote, imposing an antitrust consent order to prevent coordinated ad boycotts of media outlets based on ideology.
• Omnicom and IPG have agreed to cease any joint actions that could divert advertising dollars from publishers for political or ideological reasons.
• The combined agency must submit annual compliance reports and conduct spot reviews at the FTC’s request over the next five years.
• The public has 30 days to submit comments on the proposed consent agreement before the order is finalized.
• The deal creates the world’s largest media-buying firm following GARM’s 2024 dissolution over bias allegations and X Corp’s lawsuit against industry trade groups.