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FTC, Amazon Strike $2.5 Billion Deal Over Prime ‘Dark Patterns

The filed settlement imposes design changes with a two‑phase refund plan under court oversight.

Overview

  • The order includes a $1 billion civil penalty and $1.5 billion for consumer refunds, which the FTC says is the largest civil penalty for a rule violation it has obtained.
  • The Commission approved the stipulated order 3–0 and filed it in the Western District of Washington, where it awaits the district judge’s entry before taking effect.
  • Refunds will roll out in two phases: automatic payments within 90 days of the order for low‑use customers, followed by a claims process for additional eligible customers.
  • Eligibility generally covers U.S. users enrolled between June 23, 2019, and June 23, 2025 via specified ‘challenged’ flows or those who tried unsuccessfully to cancel, with individual payouts capped at $51.
  • Amazon must add a clear decline option, disclose all terms up front, simplify cancellation, and submit to third‑party monitoring, while the company denies wrongdoing and says it has already made improvements.