Particle.news

Download on the App Store

FSSAI Reiterates '100% Fruit Juice' Claims Are Misleading and Illegal

The food regulator, in a joint affidavit, defends its directive against Dabur's labeling practices, citing consumer protection and regulatory compliance concerns.

Overview

  • The Food Safety and Standards Authority of India (FSSAI) has reaffirmed that '100% fruit juice' claims lack statutory backing and violate food labeling regulations.
  • A joint affidavit filed by the Union government and FSSAI argues that such numerical claims are inherently misleading and breach consumer protection laws.
  • The SP-08 scientific panel found the claim deceptive, noting that Dabur's products include water and only 6.8% fruit concentrate, contrary to the label's assertion.
  • Dabur has challenged the FSSAI's June 2024 directive in the Delhi High Court, claiming it infringes on its trade rights and causes operational hardships.
  • The Delhi High Court has scheduled the next hearing for July 7, 2025, with no interim relief granted to Dabur as of now.