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4d ago

FSSAI Reiterates '100% Fruit Juice' Claims Are Misleading and Illegal

The food regulator, in a joint affidavit, defends its directive against Dabur's labeling practices, citing consumer protection and regulatory compliance concerns.

The FSSAI objected to this label, noting that the ingredient list showed the addition of water and mixed fruit juice concentrate, and that such labelling lacked statutory backing (Representative Photo)
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'100% fruit juice' claim by Dabur misleading, food regulator FSSAI tells court

Overview

  • The Food Safety and Standards Authority of India (FSSAI) has reaffirmed that '100% fruit juice' claims lack statutory backing and violate food labeling regulations.
  • A joint affidavit filed by the Union government and FSSAI argues that such numerical claims are inherently misleading and breach consumer protection laws.
  • The SP-08 scientific panel found the claim deceptive, noting that Dabur's products include water and only 6.8% fruit concentrate, contrary to the label's assertion.
  • Dabur has challenged the FSSAI's June 2024 directive in the Delhi High Court, claiming it infringes on its trade rights and causes operational hardships.
  • The Delhi High Court has scheduled the next hearing for July 7, 2025, with no interim relief granted to Dabur as of now.