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FSSAI Proposes Mandatory Expiry, Batch and Labelling Rules for Quick‑Commerce

The draft framework would force platforms and dark‑fulfilment nodes to disclose product dates, batch numbers and locations to improve traceability.

Overview

  • FSSAI has floated a proposed framework that would tighten disclosure and oversight for quick‑commerce platforms, making the regulator’s intentions public while specific rules are still being drafted.
  • Under the proposal online listings would have to show manufacturing dates, expiry dates and batch numbers so consumers can see exact product and traceability details before buying.
  • The regulator wants to extend rules to dark kitchens and dark stores by requiring photographs and addresses for cloud kitchens and by carrying out inspections to verify storage conditions for perishables and frozen goods.
  • FSSAI has sharply stepped up enforcement this year, with roughly 700,000 inspections between April and September and prosecutions of e‑commerce firms rising five‑ to sixfold, according to the regulator.
  • Platforms and sellers have begun remediating flagged listings and removing some products while large food companies have launched legal challenges, and the measures could affect India’s roughly $80 billion online retail market where groceries account for about half of sales.