Overview
- FSSAI issued a prohibition order on Monday, August 3, 2026, directing Dabur to stop selling specific products that carried absolute “100%” claims and to submit an Action Taken Report within 15 days.
- The order names honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water and coconut milk as examples of products sold on Dabur’s website with claims such as “100% Natural,” “100% Pure” and “100% Organic.”
- FSSAI flagged unauthorised use of the Jaivik Bharat organic logo on Dabur Himalayan Organic Apple Cider Vinegar and Dabur Organic Honey and said the “100% Purity” claim on Dabur Hommade Coconut Milk is not permitted for compound foods.
- Dabur says it has received the notice, is reviewing and updating product labels and website content, is seeking legal advice, and has told exchanges it stands by its product quality while engaging with the regulator.
- Investors reacted quickly, with Dabur shares sliding about 2.7–3% in intraday trade, and the action highlights FSSAI’s wider push to tighten enforcement of labelling and organic-certification rules that can lead to recalls, penalties or further legal steps.