Overview

• The October 14 directive bars use of “ORS” on any food or beverage unless it matches the WHO‑recommended formulation.
• FSSAI rescinded earlier allowances from July 14, 2022 and February 2, 2024 that permitted trademark use of “ORS” with a disclaimer.
• A follow‑up clarification on October 15 reaffirmed that the prohibition covers trademarks and any prefix or suffix across fruit‑based, non‑carbonated, and ready‑to‑drink products.
• State and central food safety and licensing authorities have been told to ensure immediate compliance and act against violations under Sections 52 and 53.
• The action follows an eight‑year campaign and PIL by Hyderabad paediatrician Dr. Sivaranjani Santosh, who flagged high‑sugar ‘ORS‑like’ drinks that do not meet WHO’s therapeutic formula.