Overview

• Andalusia, the event’s principal sponsor, earmarked €22 million for fruit and vegetables within an €88 million agroindustry aid call to back processing, commercialization and innovation.
• The 2025 edition spotlights tomato with a greenhouse showcase, a Foro Tomato Attraction, a joint EU producers’ manifesto defending EU-origin production and a European Commission briefing on a new tomato dashboard with price, trade and production data.
• Murcia reported year-to-date fruit and vegetable export growth of 8.85% to €2.128 billion and fielded a 123-company delegation, with sales led by Germany, France and the United Kingdom and renewed warnings over water transfer cuts.
• Granada’s cooperative network used the fair to deepen internationalization, with FAECA citing €900 million in 2024 turnover and province cooperatives presenting updated product catalogues and partnerships.
• Industry and officials highlighted competitiveness pressures from third-country imports and rising costs, noting tomato’s decline to Almería’s third crop behind pepper and cucumber.