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52m ago

Frontier Targets Spirit With 20 New Routes, $29 Intro Fares

Frontier is seizing an opening created by Spirit's going‑concern warning.

Frontier Airlines planes are parked at the boarding gates at Tampa International Airport in Tampa, Florida, U.S., July 19, 2024. REUTERS/Octavio Jones/File Photo
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A Frontier Airlines jetliner at Denver International Airport in Denver, Colo., on Jan. 16, 2024.

Overview

  • Frontier unveiled 20 routes launching from late 2025 into early 2026, centered on Fort Lauderdale, Detroit, Houston, Baltimore, Charlotte, and Dallas.
  • All but two of the new routes mirror existing Spirit service, and Frontier now overlaps Spirit on about 35% of its capacity, the highest overlap of any airline.
  • Introductory one‑way fares start at $29, and the carrier is offering loyalty‑matching promotions to attract competitors’ customers.
  • CEO Barry Biffle declined to discuss mergers and said he expects Frontier would capture most of Spirit’s market share if the rival collapses.
  • Spirit recently drew its entire $275 million revolving credit line after cautioning about its ability to continue operating, as Spirit posted a roughly $246 million Q2 loss and Frontier reported a $70 million loss.