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Frontier Sells Elite Gold Status for $69 to Rival Program Members Through 2026

The carrier is courting flyers in rival loyalty programs with a simple, low-cost path to perks.

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Overview

  • Members of Alaska Mileage Plan, JetBlue TrueBlue, Southwest Rapid Rewards, or Spirit Free Spirit can buy Elite Gold for $69 without holding any elite status.
  • Benefits include a free carry-on bag, complimentary seat selection at booking, priority boarding and customer service, and potential upgrades to premium seats and UpFront Plus four hours before departure, subject to availability.
  • Frontier says status will be applied within 24–48 hours and will remain valid through December 31, 2026.
  • Elite benefits cannot be retroactively applied to existing bookings to replace ancillary services that have already been purchased.
  • The offer is limited-time with conflicting reporting on the cutoff date, and eligibility requires that your membership in an eligible program predate the launch, with an FAQ noting that recipients of this year’s Southwest-only match are excluded.