Frontier Airlines to Introduce First-Class Seating in Major Shift for Budget Travel

The airline's 2025 rollout includes premium seats, loyalty perks, and new ways to redeem miles, signaling a bid to attract higher-paying customers.

Frontier Airlines will debut its first-class-style seating in late 2025, replacing the first two rows with spacious two-by-two configurations.
The airline's loyalty program will offer free seat upgrades for Elite Gold members and above, and unlimited free companion travel for Platinum and Diamond Elite members starting mid-2025.
Customers will be able to use loyalty miles for baggage fees, seat upgrades, and other add-ons, expanding beyond airfare redemption options.
The changes are part of Frontier's 'The New Frontier' initiative, aimed at appealing to affluent leisure travelers seeking premium options at lower costs.
The move aligns with a broader industry trend of budget carriers introducing premium features to compete with mainline airlines and increase revenue.