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Frontier Airlines Offers Free Checked Bags in Response to Southwest Policy Shift

The promotion, available for nonstop flights booked through March 24, positions Frontier as a customer-focused alternative as Southwest ends its two-bags-free policy starting May 28.

Disneyland largely avoided blowback for eliminating the free Fastpass in favor of paid Lightning Lane passes by offering guests a way to get on top rides without paying the fee. (File photo by Mark Eades, Orange County Register/SCNG)
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Overview

  • Frontier Airlines' new promotion includes a free checked bag, carry-on, seat selection, and flight changes for nonstop flights booked by March 24 for travel through August 18.
  • The promotion directly responds to Southwest Airlines' announcement to end its two-bags-free policy starting May 28, a move that has drawn mixed reactions from customers.
  • Frontier CEO Barry Biffle described the offer as a 'divorce your old airline' deal, emphasizing the airline's focus on customer-friendly policies.
  • The free checked bag offer applies specifically to flights departing between May 28 and August 18, aligning with the start of Southwest's policy change.
  • Frontier has hinted at the possibility of making the promotion permanent depending on customer response, signaling a potential long-term shift in its strategy.