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‘From One Chaiwala to Another’ Moment at Chequers Amplifies India-UK Trade Ties

Seen more than 22 million times, the viral clip has underscored the ‘Chai Pe Charcha’ ethos of cultural diplomacy.

Indian-origin entrepreneur Akhil Patel serving tea to Prime Minister Narendra Modi and Prime Minister Keir Starmer.
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Indian-Origin Founder Goes Viral After Serving Masala Chai To PM Modi And UK PM Keir Starmer

Overview

  • The masala chai service to PM Modi and UK PM Keir Starmer at Chequers following the Free Trade Agreement signing has racked up over 22 million views on social media.
  • In the viral clip, Patel greets Modi with the quip “from one chaiwala to another,” a nod to their shared backgrounds that struck a chord online.
  • Prime Ministers Modi and Starmer have each highlighted the “Chai Pe Charcha” exchange on X to reinforce the cultural dimension of their new trade pact.
  • The gesture drew on Modi’s own “chaiwala” persona and underscored the role of tea diplomacy in framing the tariff-eliminating trade deal as a platform for soft power.
  • Amala Chai sources its masala blend directly from small family farms in Assam and Kerala, showcasing the brand’s focus on ethical procurement and entrepreneurial heritage.