Overview

• The manufacturer-run store will sell the full lineup, including Fritzbox routers, repeaters and DECT phones, with telephone buying advice, free shipping, 30‑day free DHL returns and direct support.
• Initial delivery covers Germany, Austria, Italy, the Netherlands, Belgium, Luxembourg, Switzerland, Poland and Spain.
• Purchases through the shop include manufacturer handling of warranty claims and statutory liability, with up to five years of manufacturer warranty.
• Early price checks find the shop typically lists products at MSRP above street prices at Amazon and electronics chains, though the current 10% newsletter discount can make some items competitive.
• Fritz presents the store as a service-led complement to specialist retailers, retaining links to external sellers and tying the move to its AVM-to-Fritz rebrand and European expansion strategy.