Overview
- The four-week test will offer five varieties in 0.33-liter cans at selected shops in St. Pauli and the Sternschanze.
- Fritz-Kola says cans will supplement, not replace, its reusable glass line to serve venues where glass is restricted.
- CEO Mirco Wolf Wiegert urges raising the glass-bottle deposit from 8 cents to about 20–25 cents to safeguard the reuse system.
- The company cites declining returns of glass Mehrweg bottles and event-related glass bans as operational drivers.
- Coverage notes strong consumer uptake of canned soft drinks in Germany, with sales reported up roughly 47% over five years.