Frito-Lay to Lower Snack Prices Amid Consumer Pushback

PepsiCo's snack division responds to declining sales and inflation fatigue with new pricing strategies.

Frito-Lay reports a 0.5% drop in second-quarter revenue, highlighting the impact of high prices on sales.
CEO Ramon Laguarta acknowledges the need for more value-oriented pricing to retain customers.
The company plans to introduce new promotional deals and lower prices for select products.
Consumers have become increasingly price-sensitive, leading to reduced spending on snacks.
Other major food companies are also considering permanent price reductions to address consumer concerns.