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3h ago

Frieze Opens Permanent Frieze House in Seoul as 2025 Fair Kicks Off

The new venue signals a year‑round strategy in Seoul to deepen ties across the city’s art ecosystem.

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A visitor checks out an artwork by Japanese artist Takashi Murakami at Frieze Seoul at the COEX exhibition hall in southern Seoul on Sept. 3, 2025. (Yonhap)

Overview

  • Frieze House Seoul opened in Yaksu‑dong inside a renovated 1988 residence, debuting with UnHouse, a Jae Seok Kim–curated exhibition exploring the idea of home through queer perspectives.
  • The landscaped garden features a permanent site-specific installation by SANAA with aluminum and stainless steel seating that channels floral forms and gathers rainwater.
  • Frieze has moved its local offices into the house and, after UnHouse closes on October 2, will configure the site into two rentable exhibition spaces plus a gravel area for sculpture and noncommercial programs.
  • Frieze Seoul 2025 is underway at COEX with more than 120 galleries and strong early sales, including Hauser & Wirth placing a new Mark Bradford triptych for US$4.5 million to an Asian collector.
  • This year’s edition shows an expanded presence of Asian galleries and a wider citywide program with museum and satellite shows, as Kiaf Seoul runs in parallel through Sunday.