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Frieze London Opens With Robust Sales and Citywide Programming

Reported purchases ranged from an $850,000 Rauschenberg to a $3 million Gabriele Münter.

Overview

  • VIP preview crowds translated into quick transactions, including Thaddaeus Ropac’s $850,000 Robert Rauschenberg, Hauser & Wirth’s $950,000 Ellen Gallagher, and a sold-out Lauren Halsey presentation at Gagosian.
  • At Frieze Masters, Hauser & Wirth placed Gabriele Münter’s 1909 painting for roughly $3 million, as dealers described steady interest with more cautious pricing.
  • Frieze kept the layout that steers visitors past smaller booths, while Focus at the front and the Artist-to-Artist program—now supported by Tiffany & Co.—spotlight and fund emerging voices.
  • The week stretches across London with Prada Mode’s Elmgreen & Dragset commission at King’s Cross, the 1-54 fair at Somerset House, and high-profile dining pop-ups linked to the fairs.
  • Behind the scenes, production teams built the tents around protected trees and set wildlife measures, including a ‘hedgehog highway,’ underscoring the scale of the operation through Sunday.