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Frieze London Opens 22nd Edition With Emerging Galleries Up Front

Organisers frame the Paris overlap as a draw for collectors during a change in ownership to Ari Emanuel’s Mari.

Overview

  • The 2024 floor plan returns, placing younger galleries at the entrance and pushing blue-chip dealers further inside.
  • Focus gains a rotating entrance presence, with Soft Opening, Portas Vilaseca and The Pit taking prominent stands this year.
  • Echoes in the Present debuts under curator Jareh Das, tracing artistic ties between West Africa, Brazil and their diasporas across about eight exhibitors.
  • Simon Fox pitches a potential "Barbenheimer moment" as collectors pair London with Art Basel Paris.
  • The fair opens in a cooling market, with the Art Basel–UBS report showing a 12% contraction in 2024 and Hauser & Wirth reporting a 90% profit drop.