Overview

• Friend bought a seven-figure print campaign across the New York City subway, with over 11,000 car ads, more than 1,000 platform posters, and 130 urban panels.
• Many placements were graffitied with warnings such as "AI wouldn't care if you lived or died," "AI is not your friend," and "This is surveillance," according to photos and on-the-ground reporting.
• CEO Avi Schiffmann described the public reaction as "quite entertaining" and told Business Insider the campaign has produced a large uptick in website traffic and sales.
• The product is a pendant that listens to conversations unprompted and replies through a companion phone app, a design that has intensified privacy and safety concerns highlighted by critics.
• Creative Bloq noted the ads’ provocative copy like "I'll never bail on dinner plans," and reported Schiffmann’s quip on X about leaving “so much white space,” framing the effort as engineered to provoke strong reactions.