Overview

• CEO Avi Schiffmann told Cosmopolitan the campaign’s press attention helped the service surpass 200,000 users this week.
• Gizmodo reports the company is moving from its $129 always‑listening pendant to a free web‑based chatbot to lower barriers to trying the service.
• A late‑September investor update cited 434 activated devices, which the company defined as someone sending a single message, raising questions about usage metrics.
• The roughly $1 million takeover that placed more than 10,000 ads across the New York City subway has drawn widespread defacement and criticism, including posters reading “Go make real friends.”
• At the heavily advertised West 4th Street station, Gothamist reported Schiffmann declined to engage passersby and said he was tired of talking to New Yorkers, as noted by Futurism.