Overview

• Frida and OddFellows opened online orders Aug. 5 at $12.99 per pint with a one-pint-per-order limit and insulated nationwide shipping.
• At OddFellows in Dumbo, Brooklyn, the pop-up runs through Aug. 10 and serves free scoops between 12 and 1 p.m. on Aug. 6 and Aug. 10 with limited daily quantities.
• Despite its name, the ice cream contains no human milk and relies on liposomal bovine colostrum, salted caramel flavoring, honey syrup and a yellow tint to evoke breast milk’s taste and texture.
• The release has generated widespread social media buzz and celebrity intrigue as curious consumers sample the novelty flavor and open conversations about breastfeeding.
• High demand has led to swift sell-outs online and at the Brooklyn pop-up as supplies run low.