Overview

• Frictional Games released a short teaser for a project dubbed Hotel Samsara that ends with the phrase “SOMETHING NEW.”
• A companion website frames Hotel Samsara as an investment pitch, featuring faux testimonials and a sign-up form presented as investor updates.
• The video showcases unsettling sci‑fi hotel imagery, including biohazard symbols, blood, and an ethereal speaker-like voice.
• Fans spotted bolded letters on the site spelling “Steganog,” pointing to steganography, and some reported cryptic follow-up emails that hint at deeper puzzles.
• Outlets report the stylings and a recent in-game hint on SOMA’s tenth anniversary suggest SOMA links, though Frictional and a reported partner, Kepler Interactive, have not confirmed a title or release window.