Overview

• Frictional and Kepler posted a 42-second video titled FRICTIONAL_NEXT_PROJECT.mp4 featuring unsettling shots of a sci-fi hotel that ends with the words "SOMETHING NEW."
• A companion website styled as a LuxuryNext investment pitch invited sign-ups and hid clues, including bolded letters that hinted at steganography.
• The puzzle trail began after a late-September SOMA update led players via in-game email on Simon's PC to HotelSamsara.com.
• In notes to participants, the studio thanked the community, said it had increased puzzle difficulty as solutions accelerated, and indicated the path has ended for now.
• Frictional has not announced a title, platforms, or timing, and suggestions of a SOMA sequel remain unconfirmed.