Overview
- Powys Trading Standards has now confiscated more than 600 counterfeit Labubu dolls, with nearly 100 more seized by Merseyside Police in two Liverpool city-centre stores on October 14.
- Safety testing found small detachable parts that create choking hazards, while police also flagged risks from toxic paint, sharp edges, and unsafe stuffing.
- The IPO’s ‘Fake Toys, Real Harms’ campaign says counterfeit Labubu dolls account for about 90% of the UK’s counterfeit toy seizures in 2025, with roughly 75% failing safety tests.
- Authorities cite an estimated value of nearly £3.3 million for seized stock and warn that sales of counterfeit goods may be linked to wider criminal networks.
- Consumers are advised to buy from trusted retailers, check for UKCA or CE marks and a UK contact address, and look for Pop Mart authenticity features such as a holographic sticker, scannable QR code, and UV foot stamp on newer editions.