Overview
- Twenty-one percent of U.S. adults report getting distracted in their browser multiple times every hour, indicating near-constant interruptions.
- Thirteen percent say each distraction costs 30 minutes or more to recover, while only 23% can quickly regain focus.
- Top drivers include constant notifications (24%), social media overload (23%), news rabbit holes (18%), and switching between apps or tabs (13%).
- Ninety-two percent want more browser personalization, and 81% would consider switching to a browser that better fits their needs.
- Most requested features center on attention management, led by multiple accounts/logins (39%), task organization (34%), and notification blockers (31%).