Overview
- Ten-plus trade and industry groups backed by many brands allege Shein’s cross‑border model evades product, consumer and data rules and distorts the market.
- The intervention targets two Irish Shein subsidiaries through the unfair‑competition lawsuit initiated by the liquidator of menswear firm Olly Gan.
- Plaintiffs say the financial harm could reach several hundred million to billions of euros, with precise figures to be presented at the hearing.
- French services recently inspected 200,000 Shein parcels at Roissy and reported about 80% non‑compliance, and a government suspension case is set for a Paris court hearing on 26 November as Shein temporarily closes its marketplace.
- Shein calls the initiative unfounded and akin to a boycott, while prior French and EU penalties for deceptive practices, safety failings and data breaches total about €190 million.