Overview

• OFDT figures show that tobacco volumes sold by tobacconists fell by 11.5 percent in 2024 compared with the previous year.
• Sales of manufactured cigarettes dropped by 12.3 percent while roll-your-own tobacco declined by 13.2 percent.
• Annual tobacco sales have decreased by an average of 7 percent since 2017 as consumption continues to wane.
• Fewer than one in four adults now smoke daily, marking the lowest prevalence recorded since 2000.
• Despite volume declines, 2024 turnover climbed to €19.3 billion on rising prices ahead of a nationwide outdoor smoking ban starting July 1, 2025.