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French Tesla Lessees Sue Over ‘Right-Wing Extremist’ Brand Image

They claim Musk’s support for far-right causes has politicized the vehicles, undermining their enjoyment of the leased cars.

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Eine Gruppe französischer Tesla-Kunden hat das Unternehmen des US-Milliardärs Elon Musk wegen des ihrer Ansicht nach nun "rechtsextremen" Images der Marke verklagt.

Overview

  • A group of French Tesla customers filed suit in Paris’s commercial court accusing the brand of becoming a symbol of right-wing extremism due to Elon Musk’s public statements.
  • Plaintiffs are requesting the cancellation of their leasing contracts, arguing that Musk’s political activities have compromised their undisturbed use of the vehicles.
  • Tesla’s European electric-vehicle sales have plunged in recent months, with competitors such as Volkswagen, BMW, Renault and BYD surpassing the company.
  • Musk announced in late May that he would scale back his advisory role in the US government to refocus on Tesla following criticism of his political engagements.
  • Across Europe, Musk has faced sharp criticism for supporting far-right groups, including public backing of the AfD during Germany’s federal election campaign.