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French Supermarkets Criticized for Overwhelmingly Promoting Unhealthy Foods

A coalition of NGOs reveals 66% of supermarket promotions favor ultra-processed, unhealthy items, launching a petition demanding healthier and more sustainable offers.

Overview

  • Seven French NGOs analyzed nearly 5,000 promotions across five major supermarket chains between February and March 2025.
  • The study found that 66% of promotions targeted unhealthy, ultra-processed products, while only 12% featured healthy items like fruits, vegetables, or legumes.
  • The NGOs demand supermarkets allocate at least 50% of promotions to nutritious products and 10% to organic items to align with national health and climate goals.
  • Environmental concerns were highlighted, with 95% of promoted items deemed unsustainable and non-organic, despite retailer commitments to reduce carbon footprints.
  • A petition has been launched urging major chains to reform marketing strategies, addressing public health, environmental sustainability, and food equity challenges.