Overview

• Nation-wide in-store sales fell 5% and online orders dropped 3% compared with last year’s summer promotions
• More than half of retailers voiced dissatisfaction with the sales period and three-quarters reported turnover at or below 2024 levels
• Paris was the only region to buck the trend with a 3% rebound after last year’s Olympic-related slump
• A severe heatwave and the growth of competing promotions from online platforms and private sales discouraged shoppers through July
• An anti-fast-fashion bill approved by both the National Assembly and the Senate awaits a mixed parliamentary commission this autumn